Leading care organisation, CWC Group has today launched a new, exciting brand identity. The refreshed look encompasses a newly developed logo and newly developed digital channels - a modern, informative website and social media channels.
Following a lengthy consultative and design process, working with marketing agency MiTSO Marketing, the resulting logo and identity reflects the organisations compassionate approach to caring for every individual "person" and dedication to ensuring that all homes and care centres carry this approach during daily operations. The new colour palette also reflects the organisations friendly and bubbly staff who dedicate themselves daily, to providing unmatched levels of care and support to residents.
CWC Group is aiming to leverage its new digital channels to provide further updates and information on services provided across its six locations in Northern Ireland. The new website has been specifically designed to deliver information easily and quickly and to offer the opportunity for patients and family to get in touch with the organisation at any time.
Monica Byrne, Director at CWC Group said:
"After 35 years in business the time was right for us to review our current brand and to ensure that the messages we give to both patients and families was both clear and informative, whilst providing exceptional care within our family orientated homes.
Our new, modern brand encompass our values which underpin our commitment to person-centred care in all of our homes."
Imelda McGrady, Director at CWC Group added:
"At CWC Group we take pride in our reputation of providing high-quality relationship-centred care to the residents and I am excited to be able to launch our new brand and website.
I hope you will find the website informative and reassuring, but if there is anything you need to know that we haven’t covered, please do get in touch and we will get back to you with all the answers you need."
For all enquiries, please visit our Contact Us page for relevant contact information.
